UGC + Content Creation
In this engaging video captured at the TikTok Black History Month Brunch, popular Black creators come together to share heartfelt compliments and express admiration for one another. Each creator highlights the impact of their peers on their journey, celebrating the diverse talents and contributions within the community.
Jay Gooden conceptualized, filmed, and edited this inspiring montage, creating a vibrant tribute that emphasizes the importance of support and recognition among Black creators on the platform. The video serves as a reminder of the powerful connections fostered through creativity and shared experiences.
In this engaging reality-style video, two friends, Eva and Jay, find themselves at odds over their favorite slot machine at Yaamava' Resort and Casino. With lively camera work capturing their competitive spirit, viewers are taken through a series of humorous and tense moments as each tries to claim their spot at the machine. The playful banter and escalating challenges unfold, showcasing their friendship and the excitement of the casino atmosphere. As the stakes rise, will they find a way to share the machine or will their rivalry push them to the limit?
Jay Gooden conceptualizes, films, and edits this entertaining showdown, inviting viewers into the vibrant world of gaming and friendship.
This video invites viewers on an extraordinary flavor journey with the new Aloha Slush from SONIC Drive-In. As the camera focuses on a fortunate taster, a single sip triggers a stunning visual transformation, transporting them into the vastness of space. This captivating scene symbolizes the refreshing and exhilarating experience that the vibrant Aloha Slush delivers.
With its enticing blend of tropical flavors, each sip embodies a taste that feels truly out of this world. Filmed and edited by Jay Gooden, the visuals are a feast for the eyes, enhancing the delightful sensation that accompanies this unique drink.
Copywriting + Design
A fun, punchy graphic to tap into Gen Z vibes and spotlight the flavor of Sonic Drive-In’s Jumbo Popcorn Chicken. Jay leaned into bold typography and trending slang like “#bussin” to capture that mouthwatering moment in a way that feels current, relatable, and scroll-stopping. The soft gradient background and nostalgic SONIC sign keep the brand feeling fresh but familiar.
To spotlight the limited-time BBQ Chip Tots, this creative meme-style post design and copy-written by Jay was designed as a tweet-gram—blending the recognizable format of a tweet with a visually striking, platform-native image perfect for Instagram and Facebook. By posing a playful question—“How come there are multiple flavors of chips and only one flavor of tot?”—the copy taps into everyday snack logic while teasing the unexpected twist of BBQ-flavored tots. Set against a close-up of crispy, golden tots, the tweet-gram grabs attention, feels at home on social, and cleverly drives curiosity around SONIC’s unique menu innovation.
To tap into the nostalgia and humor of pop culture, this playful meme was created to promote SONIC Drive-In’s shake sale. Drawing inspiration from the iconic 2003 hit Milkshake by Kelis, the Jay gave the lyric “My milkshake brings all the boys to the yard” a clever twist. By swapping “the yard” for SONIC’s signature drive-in, the meme connects the catchy song to SONIC’s beloved shakes in a fun and relatable way. With a backdrop of a SONIC location and a lineup of colorful, cherry-topped shakes, the meme captures both the spirit of the brand and the joy of a summer treat—drive-in style.
Brand Stategy
Conceptualized, shot, and edited by Jay, this Club Pilates video leans into a strategic blend of clarity and creativity. By using a green screen, he kept the visuals clean and focused—allowing on-screen talent to walk viewers step-by-step through the sign-up process for their first class. The goal? Make trying Pilates feel less intimidating and more accessible, while staying aligned with the brand’s welcoming, modern aesthetic.
This playful video conceptualized and editing by Jay for Barefoot Wines was crafted to reinforce the brand’s core belief: wine should be enjoyed your way, free from pretense or traditional “rules.” By using an unexpected vessel—a boot—as a wine glass, the video delivers a visual punchline that both surprises and delights. It embodies Barefoot’s approachable, fun-loving identity and speaks directly to its “wine your way” reason to believe (RTB). The creative flips conventional wine culture on its head, making it clear that whether it’s a fancy glass or a quirky boot, what matters most is the joy of the moment—not how you pour it.
This video was created by Jay to position Yaamava’ Resort & Casino as Southern California’s ultimate one-stop entertainment destination. Using a platform-native, touring-style format, the piece takes viewers on a fast-paced, immersive journey through Yaamava’s luxury amenities. Designed specifically for social media platforms like Instagram Reels and TikTok, the video mirrors the look and feel of organic content to boost engagement while reinforcing brand identity. Every frame is crafted to highlight the energy, variety, and high-end appeal of Yaamava’, inviting guests to explore it all under one roof.